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Enroll & Engage

Enroll & Engage

How Do I Build My Brand on TikTok? | Be Our Guest

We asked entrepreneurs how they are currently using this rising social media platform to build a brand, drive sales, and curate new…

7 min readNov 9, 2020

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Enroll & Engage

Would Microsoft’s streaming platform Mixer have been saved with a different influencer strategy?

A rumored $20–30 million dollar exclusivity deal with a single, major esports personality, among others, failed to drive enough user…

7 min readNov 9, 2020

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Would Microsoft’s streaming platform Mixer have been saved with a different influencer strategy?

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Enroll & Engage

The ULTIMATE Content Planning Guide: A Step-By-Step to Successful Media Campaigns

🔍 Content strategists rejoice! Our proprietary S.A.I.L. Content Strategy Program will help you solidify a content direction that’s based…

23 min readOct 13, 2020

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The ULTIMATE Content Planning Guide: A Step-By-Step to Successful Media Campaigns

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Enroll & Engage

TikTok for Educational Leaders: A Macro Overview

It’s not just for the kids anymore. Here’s how leaders at educational institutions can leverage TikTok for growth.

7 min readOct 6, 2020

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TikTok for Educational Leaders: A Macro Overview

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Enroll & Engage

Partnering with a Publisher’s Vision for Marketing Success

How brands can benefit from aligning paid advertising to the editorial standards of the publication they work with.

5 min readAug 1, 2019

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Partnering with a Publisher’s Vision for Marketing Success

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Enroll & Engage

How Brands Can Mimic the Netflix Approach to Crafting a PR Campaign

You have 5 seconds to capture an audience in a Youtube ad. Instagram posts need to start and end with a bang. How can your brand create…

4 min readJun 19, 2019

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How Brands Can Mimic the Netflix Approach to Crafting a PR Campaign

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Enroll & Engage

The Functional Stack that Drives PR Success for Our Clients

How do you measure success? PR is the secret sauce for companies that want to create lasting impact, and this is how we recommend doing it.

5 min readMay 1, 2019

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The Functional Stack that Drives PR Success for Our Clients

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Enroll & Engage

How Apple “Meme-ified” PR to Push Airpods

Turns out becoming a memelord is a viable promotional strategy, even for Fortune 10 companies. If you were around the Internet during…

4 min readJan 22, 2019

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How Apple “Meme-ified” PR to Push Airpods

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Enroll & Engage

Why Businesses of All Shapes and Sizes Need Influencer Marketing in 2019

By now you’ve likely heard of influencer marketing — you know, that thing where brands pay $2,500 to a blogger with 800K followers for a…

6 min readNov 28, 2018

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Why Businesses of All Shapes and Sizes Need Influencer Marketing in 2019

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Enroll & Engage

Social Storytelling: How Thrillist, A+E Network, and WeWork Look at IGTV and Social Media for…

Is IGTV even a thing yet? I mean, some content creators use it, but we’ve yet to see big brands really jump on board, believing the hype…

6 min readAug 23, 2018

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Social Storytelling: How Thrillist, A+E Network, and WeWork Look at IGTV and Social Media for…

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Enroll & Engage

Enroll & Engage

For school admin, ed-tech marketers, and course creators who want to empower new students and create happy cohorts — More at: www.coursemarketing.co

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