How Do I Build My Brand on TikTok? | Be Our GuestWe asked entrepreneurs how they are currently using this rising social media platform to build a brand, drive sales, and curate new…Nov 9, 2020Nov 9, 2020
Would Microsoft’s streaming platform Mixer have been saved with a different influencer strategy?A rumored $20–30 million dollar exclusivity deal with a single, major esports personality, among others, failed to drive enough user…Nov 9, 2020Nov 9, 2020
The ULTIMATE Content Planning Guide: A Step-By-Step to Successful Media Campaigns🔍 Content strategists rejoice! Our proprietary S.A.I.L. Content Strategy Program will help you solidify a content direction that’s based…Oct 13, 2020Oct 13, 2020
TikTok for Educational Leaders: A Macro OverviewIt’s not just for the kids anymore. Here’s how leaders at educational institutions can leverage TikTok for growth.Oct 6, 2020Oct 6, 2020
Partnering with a Publisher’s Vision for Marketing SuccessHow brands can benefit from aligning paid advertising to the editorial standards of the publication they work with.Aug 1, 2019Aug 1, 2019
How Brands Can Mimic the Netflix Approach to Crafting a PR CampaignYou have 5 seconds to capture an audience in a Youtube ad. Instagram posts need to start and end with a bang. How can your brand create…Jun 19, 2019Jun 19, 2019
The Functional Stack that Drives PR Success for Our ClientsHow do you measure success? PR is the secret sauce for companies that want to create lasting impact, and this is how we recommend doing it.May 1, 2019May 1, 2019
How Apple “Meme-ified” PR to Push AirpodsTurns out becoming a memelord is a viable promotional strategy, even for Fortune 10 companies. If you were around the Internet during…Jan 22, 2019Jan 22, 2019
Why Businesses of All Shapes and Sizes Need Influencer Marketing in 2019By now you’ve likely heard of influencer marketing — you know, that thing where brands pay $2,500 to a blogger with 800K followers for a…Nov 28, 2018Nov 28, 2018
Social Storytelling: How Thrillist, A+E Network, and WeWork Look at IGTV and Social Media for…Is IGTV even a thing yet? I mean, some content creators use it, but we’ve yet to see big brands really jump on board, believing the hype…Aug 23, 2018Aug 23, 2018